Information Architecture & Navigation
Dimension #2
Analysis of information architecture & navigation across competitors
9
Analyses
100%
Coverage
5
DM Agencies
4
SC Agencies
Analysis Coverage
Coverage across competitor categories
Overall Coverage9 of 9 competitors
Destination Marketing5/5
Strategic Communications4/4
Cross-Competitor Analysis9 Competitors
Dimension Insights
Key patterns and trends identified in information architecture & navigation
Cross-Competitor Patterns
36 key insights identified across 9 competitors in information architecture & navigation.
Dominant Keywords
"sectors" appears most frequently (2x), indicating common focus across competitors.
Category Differences
Destination Marketing agencies emphasize simplicity and expertise, while Strategic Communications focus on key initiatives and perspectives.
Top Keywords
Most frequently mentioned terms across all analyses
1sectors
2x
2key initiatives
1x
3perspectives
1x
4intellectual capital
1x
5advisory services
1x
6simplicity
1x
7expertise
1x
8personal contact
1x
9industries
1x
10project services
1x