APCO Worldwide
Brand Positioning
High-level advisory and advocacy firm operating at intersection of business, government, and society
Elite access and strategic counsel on complex global issues, policy, and corporate reputation management
Market Focus
C-suite executives, government leaders, and foundations facing significant challenges and opportunities
Comprehensive Analysis8 Dimensions
In-depth evaluation across key competitive dimensions
Presents as high-level advisory and advocacy firm at intersection of business, government, society. Intellectual, serious, globally aware tone. More akin to strategic consultancy or think tank than creative agency. Focus on complex global issues, policy, corporate reputation.
Key Insights
- Elite positioning above traditional PR
- Think tank credibility
- Complex issues specialization
- Strategic counsel emphasis
Keywords & Focus Areas
Strategic Observations for RWMC10 Insights
Actionable insights derived from APCO Worldwide's competitive analysis
Elevate the Brand to "Advisory"
APCO's positioning as an "advisory and advocacy firm" commands a premium and attracts senior clients. RWMC should consider how it can frame its strategic communications practice as a high-level advisory service, focusing on counsel over execution.
Become a Thought Leadership Powerhouse
APCO's greatest asset is its content engine. RWMC must commit to a serious, sustained thought leadership program that produces regular, insightful analysis on topics that matter to its target C-suite audience.
Organize Marketing Around Key Initiatives
Showcasing work through large-scale "initiatives" is more impactful than a simple portfolio. RWMC should identify its most significant client work and frame it as a case study in solving a major industry or societal challenge.
Demonstrate Geo-Specific Expertise
APCO proves its global credentials with region-specific analysis. RWMC should ensure its content and marketing materials demonstrate a deep and nuanced understanding of the specific markets it serves.
Connect Services to Macro Trends
APCO's content links its work to major global trends. RWMC should frame its services as solutions to the big-picture challenges clients are facing, from geopolitical instability to technological disruption.
Use a Formal, Authoritative Tone
The sophisticated and serious tone of APCO's communications aligns with its C-suite audience. RWMC should tailor its tone of voice to match the seniority and mindset of the decision-makers it wants to attract.
Develop Proprietary Technology
Creating a branded tool like "RepGenAI" positions APCO as an innovator and creates a unique selling proposition. RWMC should explore opportunities to develop its own proprietary tools or frameworks that differentiate its service delivery.
Build a Brand That Sells Wisdom
The entire digital presence of APCO is designed to sell expertise and insight. RWMC should evaluate its own website and marketing to ensure it is optimized to showcase the collective intelligence of its team.
Focus on "Uncommon" Problems
The tagline "Building the un/common ground" suggests a focus on solving difficult, complex problems. RWMC can differentiate itself by positioning its practice as the go-to expert for the most challenging communications scenarios.
Adopt a Publisher's Mindset
To compete with a firm like APCO, a communications agency must think and act like a publisher. RWMC needs to invest in the talent, processes, and technology required to produce a consistent stream of high-quality, authoritative content.
Key Clients2
Client Examples2
Detailed client relationships and success stories
COP
Supporting action at climate conference
Rotary International
Gender equality crash test standards work